Will Using Leatherette to Upholster Your Furniture Increase Your Sales?
If you manufacture upholstered furniture, such as sofas and chairs, then you need to choose the right upholstery fabric for your products. In some cases, your choice of fabric can positively impact your sales numbers.
For example, if you currently use leather to upholster some of your products, then think about adding some pieces that use leatherette instead. This simple fabric switch could increase your order numbers. How?
Leatherette Opens up New Markets
While leather is a popular upholstery fabric for many people, some people will never buy furniture that uses leather. For example, you might not get orders from people who are trying to live a vegetarian or vegan lifestyle. People who want to furnish their homes in an environmentally-ethical way might not want to use animal products.
If you currently use leather on your furniture, then you'll never tap into these target markets. These customers will not buy your products.
However, if you produce pieces in leatherette, then you could increase your order numbers. You'll tap into consumer markets that won't buy leather products. Your orders and profits could increase.
Leatherette Appeals to Cost-Conscious Consumers
Leather furniture typically has a higher cost. For example, you'll charge more for a leather sofa than for a fabric one.
This cost can be too expensive for some consumers. They might really want a leather sofa; however, they can't afford it right now. This can be a particular problem for people who are on a tight budget.
Leatherette opens up your selling options. You can create pieces of furniture that look like real leather. They will appeal to people who like the look of this material.
Plus, you'll pay less for leatherette upholstery fabric wholesale. If your production costs are lower, then you can sell your furniture at lower prices. You can tap into budget-conscious consumers who want the look of leather without the higher costs.
Leatherette Is Easy to Look After
Some consumers look to buy furniture that is easy to maintain. They might not want to buy pieces that have regular fabric upholstery because they are worried about staining. Or, they might not want to put the effort into keeping leather upholstery in good shape.
Leatherette is easy to look after. It doesn't need any special care and it shouldn't stain. All people need to do is wipe the fabric down periodically to keep it clean and dust-free. Your furniture could look more appealing to people who want an easy-maintenance solution.
To find out more about these and other benefits, contact leatherette upholstery fabric wholesale suppliers.